Podcast Advertising & Branded Content · Sydney, Australia

Stories that land. Reach that performs.

Your brand inside Australia's most-shared longevity series. A deeply engaged, 87.5% Australian audience, plus social assets you can run as your own ads.

Discuss Partnership ▶  Watch the Trailer

100M+

Views on original film

87.5%

Australian audience

NYT·GMA

Global press coverage

30+

Ad-ready reels you own

Featured in
Reach & Track Record

A proven audience, not an experiment

A format that's already reached hundreds of millions. Your brand steps into momentum, not a cold start.

100M+
Views on the original LifeLessons film
NYT · GMA · Daily Mail
87.5%
Of the audience is based in Australia
Platform analytics
15 yrs
Media production behind the show
LifeHunters founder · ex-Viacom/MTV
4
Broadcast-quality episodes filmed
Guests aged 101–102
Why This Channel

Podcast advertising outperforms. Here's the data

Listeners don't skip, and they trust the host. That's why host-reads outperform scroll-past formats.

68%
Higher brand recall for host-read ads vs pre-recorded spots.
Nielsen, 2025
71%
Of listeners actively pay attention to podcast ads.
Edison Research
67%
Trust a brand more when a host they follow recommends it.
Edison Research
4.2×
Higher purchase-intent lift than radio advertising.
Worldmetrics, 2026
Henry Young · Episode 1 Trailer

Meet Henry. He's 102.

Henry, 102, still competes in international tennis. Proof that age is just a number.

"I'm a good role model for longevity." Henry Young, 102
Current Season

Meet our centenarians

Intimate conversations with people who've lived a full century. Real stories, real wisdom.

Henry Young, 102
Episode 1
102 years old

Henry Young

Still competes in international tennis, and faced Jannik Sinner at the Australian Open.

Enid Rayment, 101
Episode 2
101 years old

Enid Rayment

Built her own yacht and her own home. Independence across generations.

Joy Frost, 102
Episode 3
102 years old

Joy Frost

Survived the Depression, a world war, and two husbands. Humour personified.

Brian Barry, 102
Episode 4
102 years old

Brian Barry

A century of perspective on life, love, and what truly matters.

Full Example Episode

See the full production quality

Watch a full episode: broadcast-quality, cinematic, the storytelling your brand sits alongside.

Get Started
What listeners say

An audience that genuinely cares

s
smkg5833
Instagram · listener

"I'm really loving these podcasts, please just keep doing them. ❤️ ❤️ ❤️"

r
ryanladouceur1
Instagram · 120 likes

"This man is remarkably sharp at 102. Truly amazing talk."

c
christians_martial_arts
Instagram · listener

"Legend ❤️"

Why LifeLessons

Podcast advertising that actually resonates

Content people share, save, and revisit. Sydney-based, broadcast-quality production.

🎯

Premium audience

Health-conscious 30–65s with high purchasing power and deep engagement.

🎬

Broadcast-quality production

Studio-filmed, cinematic editing, documentary-grade. Not a bedroom podcast.

📈

Proven viral track record

From the creator of LifeHunters and the 100M+ view original film. Covered by NYT and GMA.

Behind the Scenes
Joy Frost Henry Young Enid Rayment Brian Barry
Start Now →
Audience Demographics

Who's actually listening

Real platform analytics, not estimates. An overwhelmingly Australian audience with a rare dual core: a young 25–44 crowd and an engaged 55+ audience.

Age
13–171.2%
18–2418.2%
25–3427.5%
35–4414.2%
45–549.2%
55–6410.7%
65+19%
Location
Australia87.5%
New Zealand3.5%
United Kingdom2.4%
United States2.2%
Ireland0.7%
A genuinely local audience for Australian brands, concentrated rather than scattered across global markets.
Gender
56%
Male
44%
Female
A balanced split, with strong reach across both audiences rather than a single-skew show.
Young core (25–44): 41.7%  ·  Engaged 55+ audience: 29.7%  ·  Source: platform audience analytics.
Get Started →
The Integration

How your brand shows up

Not a banner in a feed. The host is the integration, and listeners trust the recommendation.

01

Host-read integration

Erik introduces your brand in his own words, inside a conversation the audience trusts.

02

In-frame placement

Your product stays on camera throughout, across YouTube and every video-podcast platform.

03

Artwork & show notes

Logo in the artwork and a tracked link in every episode description.

04

Social cut-downs

The best moments cut for Reels & TikTok, your brand in-feed week after week.

05

Email newsletter

Featured to the LifeLessons subscriber list, direct to an opted-in inbox.

06

Co-branded content

Bespoke segments built around your brand. Content the audience watches, not skips.

★ Included in every partnership
Your Assets

Walk away with ads you can run yourself

A library of broadcast-quality social assets with your brand in LifeLessons moments, ready to run as paid ads on Meta, TikTok and YouTube.

  • Up to 30 branded reels per month.
  • Cut-downs sized for Meta, TikTok & YouTube.
  • Clean, ad-ready versions for your ad manager.
  • You own the assets and run them as paid ads.
  • Professional editing by the LifeLessons team.
Discuss Partnership
"What 102 years teaches you about living well"
Reel · Ad-ready
The secret to a long, healthy life
9:16 · Meta + TikTok
Brought to you by [Your Brand]
You own this
The Original Film · 100M+ Views

Where it all started

Over 100 million views, trending on YouTube, covered by The New York Times and Good Morning America.

Get Started →
Erik Hensel
About the Host & Producer

Erik Hensel

Host and producer of LifeLessons, founder of LifeHunters, with 15+ years in media production including Viacom/MTV.

"Centenarians fascinate me; the joy, energy, and ambition they still carry is remarkable. Take Henry Young, 102, who still plays competitive tennis and even faced Jannik Sinner at the Australian Open."

The film has 100M+ views. The podcast is the next chapter, and an opportunity for brands.

Advertising Packages

Flexible partnership options

Every package includes social assets you own and can run as paid ads.

Episode Sponsor

  • Host-read integration in one episode
  • In-frame product placement on video
  • Logo in episode artwork & show notes
  • 3 ad-ready social cut-downs you own
  • Tracked link in the description
Most Popular

Season Partner

  • Presenting sponsor across the full season
  • Host-read + in-frame placement every episode
  • Up to 30 ad-ready branded reels / month, yours to run
  • Co-branded content & weekly social cut-downs
  • Featured in the email newsletter
  • Monthly performance reporting

Custom Integration

  • Everything in Season Partner, tailored to you
  • Bespoke branded segments & collaborations
  • Event partnerships & live recordings
  • Full social-asset library for your paid ads
  • Cross-platform campaign development
Get in Touch

Let's create something meaningful together

Tell us about your goals. We'll send a tailored proposal within 48 hours.

📍 Sydney, Australia
✉️ erik@lifelessonspodcast.com
🌐 lifelessonspodcast.com